Thailand is globally renowned for its impressive culture and crafts. As part of the Modern Thailand campaign
, a number of products and brands have been selected that are taking traditional knowledge and translating it into a contemporary context. The products are quintessentially Thai and exemplary of the kingdom’s commitment to quality and craftsmanship. The showcase will be found in flagship and pop-up stores around the world with the first pop-up in Dikanyama Tokyo, and subsequently Singapore.
The photographs are used in a book published to showcase the products.
Made in Thailand
iP worked for Winkreative who was selected by the Office of the Prime Minister to create a new brand identity that captures Thailand’s modern spirit.